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Cas d'analyse des données en marketing

Author

Listed:
  • Jean-Claude Liquet
  • Sabine Flambard-Ruaud

    (EDHEC - EDHEC Business School - UCL - Université catholique de Lille)

  • Sylvie Jean

Abstract

Analyse des données, statistiques, le marketing fait appel à des connaissances mathématiques complexes. Permettant de les appréhender, cet ouvrage est un outil unique par sa démarche pédagogique. Au-delà des rappels théoriques qu'il propose, il offre des cas réels variés et résolus qui illustrent la diversité des domaines rencontrés et des techniques utilisées en marketing. Il privilégie et facilite le passage vers l'application, essentiel pour cette discipline qui s'appuie largement sur l'action et le terrain.

Suggested Citation

  • Jean-Claude Liquet & Sabine Flambard-Ruaud & Sylvie Jean, 2003. "Cas d'analyse des données en marketing," Post-Print hal-03160398, HAL.
    • Handle: RePEc:hal:journl:hal-03160398
    as

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    More about this item

    Keywords

    Analyse de données; SPSS;

    Statistics

    Access and download statistics

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