IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03090568.html
   My bibliography  Save this paper

Is entrepreneurship an appropriate strategic posture for franchise systems? A configurational analysis

Author

Listed:
  • Nabil Khelil

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, UNICAEN - Université de Caen Normandie - NU - Normandie Université)

  • Catherine Allix-Desfautaux

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, UNICAEN - Université de Caen Normandie - NU - Normandie Université)

  • Anne-Laure Le Nadant

    (LIRIS - Laboratoire interdisciplinaire de recherche en innovations sociétales - UR2 - Université de Rennes 2, UR - Université de Rennes)

  • Fanny Simon-Lee

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

This article aims to identify configurations of franchise systems according to their strategic posture towards entrepreneurial or more conservative orientation and relate them to performance. Using taxonomical analysis, ANOVA, and contingent analysis on a sample of 99 French franchisors, the findings from this study outline the coexistence of four configurational patterns of franchise systems, i.e., the "Pioneers", the "Inventors", the "Developers", and the "Protectors". The knowledge of the uniqueness of each configuration provides both theoretical and managerial insights into the following question: how should franchise systems "fit" their strategic posture with internal (organizational conditions) and external (environmental characteristics) elements to achieve a high level of performance?

Suggested Citation

  • Nabil Khelil & Catherine Allix-Desfautaux & Anne-Laure Le Nadant & Fanny Simon-Lee, 2020. "Is entrepreneurship an appropriate strategic posture for franchise systems? A configurational analysis," Post-Print hal-03090568, HAL.
    • Handle: RePEc:hal:journl:hal-03090568
    DOI: 10.3917/resg.138.0131
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03090568. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.