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Arabica or Robusta? Accounting for collective strategies within the coffee trade industry: the case of coffee merchants in Le Havre (France) between 1920 and 1954

Author

Listed:
  • Marie-Laure Baron

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, ULH - Université Le Havre Normandie - NU - Normandie Université, ISEL École d'ingénieurs - Institut supérieur d'études logistiques - ULH - Université Le Havre Normandie - NU - Normandie Université)

  • Nathalie Aubourg

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, ULH - Université Le Havre Normandie - NU - Normandie Université, FAI - Université Le Havre Normandie - Faculté des Affaires Internationales - ULH - Université Le Havre Normandie - NU - Normandie Université)

Abstract

Business history investigation of coffee traders in Le Havre from 1920 to 1955 enables us to qualify deliberate and emergent agglomerate collective strategy. Using philosopher's contributions to the understanding of collective action (Searle 1995; Tuomela 1991; Bratman 1993), we propose a framework to differentiate deliberate and emergent strategies. Coffee traders to the growing government pressure to supply coffee imported from the colonies use the framework to elaborate on the resistive strategy set-up. Beyond providing insight on coffee trade and business history in the early 20th century, we find our framework is consistent with the objective of differentiating emergent and deliberate strategies.

Suggested Citation

  • Marie-Laure Baron & Nathalie Aubourg, 2020. "Arabica or Robusta? Accounting for collective strategies within the coffee trade industry: the case of coffee merchants in Le Havre (France) between 1920 and 1954," Post-Print hal-02964553, HAL.
    • Handle: RePEc:hal:journl:hal-02964553
    DOI: 10.1080/00076791.2020.1825691
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