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Disruption in mobile industries: Free Mobile and Reliance Jio

Author

Listed:
  • Pierre Vialle

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Jason Whalley

    (Northumbria University [Newcastle])

  • Peter Curwen

    (Newcastle University Business School)

  • Xavier Parisot

    (IKI-SEA - The Institute for Knowledge and Innovation South East Asia (Bangkok University))

Abstract

How companies disrupt existing markets has attracted considerable attention in recent years. Academics and regulators have sought to understand the impact of disruptive companies on the structure of markets, in terms of the strategies adopted and how incumbents react. The objective of this paper is to contribute to the understanding of disruption in regulated industries by analysing the case of two companies, Free Mobile in France and Reliance Jio in India. By analysing the interactions that occurs between the drivers of disruption and disruptors' strategies, we show that contextual external and internal factors may play an important role in explaining the level and form of disruption. Our paper also demonstrates that in regulated industries such as telecommunications, the mainstream disruption theory only partially explains the disruptions observed.

Suggested Citation

  • Pierre Vialle & Jason Whalley & Peter Curwen & Xavier Parisot, 2020. "Disruption in mobile industries: Free Mobile and Reliance Jio," Post-Print hal-02958714, HAL.
    • Handle: RePEc:hal:journl:hal-02958714
    as

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