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The Role of Certification in the Development of Collaborations Between Actors With Partially Distinct Logics: The Case of Fair Trade
[Le rôle de la certification dans le développement de collaborations entre acteurs aux logiques partiellement distinctes : le cas du commerce équitable]

Author

Listed:
  • Benjamin Huybrechts

    (EM - EMLyon Business School, HEC Liège)

  • Alex Nicholls

    (Saïd Business School - University of Oxford)

Abstract

How does ethical certification affect collaborations between partners with partially distinct institutional logics, for example fair trade enterprises and corporate retailers? By comparing collaborations with and without recourse to fair trade certification in Belgium, we observe that this certification makes it possible to multiply and standardize these collaborations. However, it also maintains power relations in their economic dimension and limits the potential for mutual enrichment. In the absence of certification, negotiations are specific to each collaboration, which hinders their replication but allows greater mutual enrichment of partners.

Suggested Citation

  • Benjamin Huybrechts & Alex Nicholls, 2021. "The Role of Certification in the Development of Collaborations Between Actors With Partially Distinct Logics: The Case of Fair Trade [Le rôle de la certification dans le développement de collaborat," Post-Print hal-02882033, HAL.
  • Handle: RePEc:hal:journl:hal-02882033
    DOI: 10.7202/1077789ar
    as

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