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« Anomalies et paradoxes des choix alimentaires : et si les carottes n'étaient pas orange ? »

Author

Listed:
  • Christophe Daniel

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Serge Blondel

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Mahsa Javaheri

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

New colours of carrots were used in an experimental design. Main anomalies of decision theory (disparity between selling and buying prices, preference reversal phenomenon) are obtained in the case of food decisions. The willingness to pay is a consistent measure of the buying behaviour of the consumer. Finally, we conclude that the white and yellow carrots could be introduced on the market, contrary to the pink or purple ones.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Christophe Daniel & Serge Blondel & Mahsa Javaheri, 2012. "« Anomalies et paradoxes des choix alimentaires : et si les carottes n'étaient pas orange ? »," Post-Print hal-02864165, HAL.
    • Handle: RePEc:hal:journl:hal-02864165
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