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Théorie des contrats et réseaux de franchise: analyse et enseignements

Author

Listed:
  • Thierry Penard

    (CREREG - UR - Université de Rennes)

  • Emmanuel Raynaud

    (SADAPT - Systèmes Agraires Développement : Activités, Produits, Territoires - INRA - Institut National de la Recherche Agronomique - INA P-G - Institut National Agronomique Paris-Grignon)

  • Stéphane Saussier

    (ADIS - UP11 - Université Paris-Sud - Paris 11, UP1 - Université Paris 1 Panthéon-Sorbonne)

Abstract

Contract Theories and Franchising Franchising is an excellent field of application for contract theories. This paper aims at surveying the recent literature on franchise chains and contracts. It focuses on the choice of contractual terms (the « contractual design ») with an emphasis on incentive mechanisms, the choice of organizational form (vertical integration versus franchising), and « contractual mix », i.e. system in which both company-owned units and franchised units exist side by side. For each of these issues, we present both a theoretical overview and empirical tests (when they exist).

Suggested Citation

  • Thierry Penard & Emmanuel Raynaud & Stéphane Saussier, 2004. "Théorie des contrats et réseaux de franchise: analyse et enseignements," Post-Print hal-02680532, HAL.
    • Handle: RePEc:hal:journl:hal-02680532
    DOI: 10.3406/rfeco.2004.1538
    as

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