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L'utilisation stratégique des instances de normalisation environnementale

Author

Listed:
  • Hounaida Ben Youssef

    (Université de Sousse)

  • Gilles Grolleau

    (CESAER - Centre d'Economie et de Sociologie Rurales Appliquées à l'Agriculture et aux Espaces Ruraux - ENESAD - Etablissement National d'Enseignement Supérieur Agronomique de Dijon - INRA - Institut National de la Recherche Agronomique, ENESAD - Etablissement National d'Enseignement Supérieur Agronomique de Dijon)

  • Khaireddine Jebsi

    (Université de Sousse)

Abstract

Despite the several benefits attributed to voluntary standards, these standards may open room to strategies aiming at disadvantaging rivals. We identify several ‘vulnerable areas' related to the standard setting, implementation and enforcement stages where such strategies may arise. Indeed, each stage can constitute a strategic area where a firm (or a group of firms) may attempt to raise its rivals' costs (Salop and Scheffman 1983; Salop and Scheffman 1987) while legitimizing its behavior by welfare enhancing arguments. Indeed, instigators may ‘instrumentalize' the pro-environmental effects or the consumer protection provided by their devices to capture the standard process. Three brief case studies – i.e., Allied Tube, Bic, DuPont de Nemours – are developed to illustrate the risks related to the standardization process. We also stress potential counter strategies and draw some policy considerations, especially the ambiguous effects on society welfare.

Suggested Citation

  • Hounaida Ben Youssef & Gilles Grolleau & Khaireddine Jebsi, 2005. "L'utilisation stratégique des instances de normalisation environnementale," Post-Print hal-02678969, HAL.
    • Handle: RePEc:hal:journl:hal-02678969
    DOI: 10.3917/ride.194.0367
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    Cited by:

    1. Gilles Grolleau & Lisette Ibanez & Naoufel Mzoughi, 2007. "Industrialists hand in hand with environmentalists: how eco-labeling schemes can help firms to raise rivals’ costs," European Journal of Law and Economics, Springer, vol. 24(3), pages 215-236, December.
    2. Chanteau, Jean-Pierre, 2011. "L’économie de la responsabilité sociétale d’entreprise (RSE) :éléments de méthode institutionnaliste," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, vol. 9.

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    Keywords

    AUGMENTATION DES COUTS; ANTI-CONCURRENCE;

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