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[The part of "terroir" in the small agro-food firms strategies]
[La place du terroir dans les stratégies des petites entreprises agroalimentaires]

Author

Listed:
  • Alain Falque

    (Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Hervé Remaud

    (Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

La question que se posent les auteurs est celle de la place occupée par la fabrication de produits de terroir dans le management stratégique des petites entreprises agroalimentaires. L'analyse du système de gestion d'une population de ces entreprises de la région Languedoc-Roussillon conduit à distinguer quatre profils stratégiques de petites entreprises agroalimentaires. L'étude de ces profils fait apparaître le terroir plus comme un argument au service du marketing-mix de ces entreprises que comme un axe structurant véritablement le management stratégique de ces entreprises.

Suggested Citation

  • Alain Falque & Hervé Remaud, 2002. "[The part of "terroir" in the small agro-food firms strategies] [La place du terroir dans les stratégies des petites entreprises agroalimentaires]," Post-Print hal-02676258, HAL.
    • Handle: RePEc:hal:journl:hal-02676258
    as

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