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Mieux collecter les données personnelles sur Internet. Une étude qualitative auprès d’internautes français

Author

Listed:
  • Caroline Lancelot Miltgen

    (Audencia Recherche - Audencia Business School)

  • Jean-François Lemoine

    (ESSCA Research Lab - ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

As Web users are more and more concerned regarding how their personal data are used, how can firms reduce their concerns, reassure them and even incite them to divulge more personal data? In order to answer this question, a qualitative study has been conducted with 30 French Internet users. This study underlines seven context variables (i.e. usefulness and aim of the data request, vocabulary used, request tone, quantity of requested data, responses modes, opportunity of not being asked next time) that represent useful strategies that firms could use when they collect personal data in order to bypass this concern.

Suggested Citation

  • Caroline Lancelot Miltgen & Jean-François Lemoine, 2015. "Mieux collecter les données personnelles sur Internet. Une étude qualitative auprès d’internautes français," Post-Print hal-02566835, HAL.
    • Handle: RePEc:hal:journl:hal-02566835
    DOI: 10.7193/DM.079.35.52
    Note: View the original document on HAL open archive server: https://hal.science/hal-02566835
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    References listed on IDEAS

    as
    1. Tamara Dinev & Paul Hart, 2006. "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, INFORMS, vol. 17(1), pages 61-80, March.
    2. Claire Gauzente, 2003. "Vie privée et Internet : La pratique des sites français," Post-Print halshs-02919692, HAL.
    3. Jean-François Lemoine, 2001. "Contextes d'achat et critères de choix : Acheter pour soi ou pour les autres," Post-Print halshs-02920265, HAL.
    4. May O. Lwin & Jerome D. Williams, 2003. "A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online," Marketing Letters, Springer, vol. 14(4), pages 257-272, December.
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    Cited by:

    1. Dominique Carry & Valérie-Inès de La Ville, 2021. "Process of adopting a personal data portability service: highlighting the ambiguity perceived by young users [Processus d’adoption d’un service de portabilité des données personnelles : mise en lum," Post-Print hal-03328025, HAL.

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