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Consumers' Responses to Facebook Advertising across PCs and Mobile Phones

Author

Listed:
  • Caroline Lancelot Miltgen

    (Audencia Recherche - Audencia Business School)

  • Anne-Sophie Cases

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Cristel Antonia Russell

    (AUT - Auckland University of Technology)

Abstract

No abstract is available for this item.

Suggested Citation

  • Caroline Lancelot Miltgen & Anne-Sophie Cases & Cristel Antonia Russell, 2019. "Consumers' Responses to Facebook Advertising across PCs and Mobile Phones," Post-Print hal-02566586, HAL.
    • Handle: RePEc:hal:journl:hal-02566586
    DOI: 10.2501/JAR-2019-029
    Note: View the original document on HAL open archive server: https://hal.science/hal-02566586
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    Cited by:

    1. Sreejesh, S. & Ghosh, Tathagata & Dwivedi, Yogesh K., 2021. "Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising," Journal of Business Research, Elsevier, vol. 132(C), pages 88-101.
    2. Kirsty-Lee Sharp & Heleneze Lues & Rita Klonaridis & Marko Van Deventer & Re-an Müller & Ephrem Redda, 2024. "Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 19-28, July.
    3. Maseeh, Haroon Iqbal & Jebarajakirthy, Charles & Pentecost, Robin & Ashaduzzaman, Md. & Arli, Denni & Weaven, Scott, 2021. "A meta-analytic review of mobile advertising research," Journal of Business Research, Elsevier, vol. 136(C), pages 33-51.

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