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How do Institutions Promote Digital Marketing in Small and Medium International Companies: Comparison between Costa Rica and France

Author

Listed:
  • Karen Victoria Herrera Carpio

    (TEC - Instituto Tecnologico de Costa Rica)

  • Susan Arce

    (TEC - Instituto Tecnologico de Costa Rica)

  • Manon Enjolras

    (ERPI - Equipe de Recherche sur les Processus Innovatifs - UL - Université de Lorraine)

  • Mauricio Camargo

    (ERPI - Equipe de Recherche sur les Processus Innovatifs - UL - Université de Lorraine)

Abstract

No abstract is available for this item.

Suggested Citation

  • Karen Victoria Herrera Carpio & Susan Arce & Manon Enjolras & Mauricio Camargo, 2020. "How do Institutions Promote Digital Marketing in Small and Medium International Companies: Comparison between Costa Rica and France," Post-Print hal-02564902, HAL.
    • Handle: RePEc:hal:journl:hal-02564902
    DOI: 10.22215/timreview/1347
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    Cited by:

    1. Ebrahim Forghani & Reza Sheikh & Seyed Mohammad Hassan Hosseini & Shib Sankar Sana, 2022. "The impact of digital marketing strategies on customer’s buying behavior in online shopping using the rough set theory," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(2), pages 625-640, April.

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