IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02539044.html
   My bibliography  Save this paper

French fair trade coffee buyers’ purchasing motives: An exploratory study using means-end chains analysis

Author

Listed:
  • Florence de Ferran

    (LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Klaus Grunert

    (Aarhus School of Business)

Abstract

Considering the growth of fair trade product consumption in European countries and the expansion of its distribution to different kinds of distribution networks in reply to increasing consumer sensitivity to the ethical characteristics of a product, it becomes important to understand it better. In this paper, we examine the motives and the values underlying this purchase through a laddering methodology with 54 French fair trade coffee purchasers. A quantitative analysis of the ladders allows us to define several groups of motives that are socially and individually oriented. Moreover, our results demonstrate that the retail store chosen (supermarket (SM) or specialized store (SS)) have to be taken into account to implement efficient marketing strategies because there are different motives for purchase in the two locations. SS purchaser is motivated by a wish to protect the environment and to participate in alternative economy, whereas SM purchaser is more focused on a respect for the human rights.

Suggested Citation

  • Florence de Ferran & Klaus Grunert, 2007. "French fair trade coffee buyers’ purchasing motives: An exploratory study using means-end chains analysis," Post-Print hal-02539044, HAL.
    • Handle: RePEc:hal:journl:hal-02539044
    DOI: 10.1016/j.foodqual.2005.11.001
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ahmed Moustapha Mfokeu & Elie Virgile Chrysostome & Jean-Pierre Gueyie & Olivier Ebenezer Mun Ngapna, 2023. "Consumer Motivation behind the Use of Ecological Charcoal in Cameroon," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    2. Timmer, Sebastian & Merfeld, Katrin & Henkel, Sven, 2023. "Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).
    3. Alvina Gillani & Smirti Kutaula & Leonidas C. Leonidou & Paul Christodoulides, 2021. "The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy," Journal of Business Ethics, Springer, vol. 169(3), pages 557-577, March.
    4. Robbe Geysmans & Lesley Hustinx, 2016. "Placing the distant other on the shelf: An analysis and comparison of (fair trade) coffee packages in relation to commodity fetishism," Sociological Research Online, , vol. 21(1), pages 35-40, February.
    5. Bo Yu & Gregory E. Kersten & Rustam Vahidov, 2022. "An experimental examination of credible information disclosure, perception of fairness, and intention to do business in online multi-bilateral negotiations," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 217-237, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02539044. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.