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The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers)

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  • Madeleine Besson

    (CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Hélène Loning

    (HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Carla Mendoza

    (ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris)

Abstract

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Suggested Citation

  • Madeleine Besson & Hélène Loning & Carla Mendoza, 2006. "The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers)," Post-Print hal-02527379, HAL.
    • Handle: RePEc:hal:journl:hal-02527379
    Note: View the original document on HAL open archive server: https://hal.science/hal-02527379v1
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