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Inside the microcosm : a case study of a wireless internet hotspot

Author

Listed:
  • Pierre Vialle

    (CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Olivier Epinette

    (CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Olivier Segard

    (CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

The objective of this paper is to highlight critical elements affecting the diffusion of Broadband Wireless Internet at a hotspot location, through a case study. The research deals with a Wireless Internet services project in the main Paris airports, and comprises two components. First, we analyse the emergence of a value chain for a new service, based on the cooperation of several firms. In particular, we show how different actors can or cannot position themselves on this value chain, according to their resources and capabilities. Second, we explore the perceptions and attitudes of business passengers in order to better understand the potential adoption and use of hotspot services, and provide a preliminary framework of analysis. The research is drawn from a qualitative survey, made up of in-depth interviews of potential suppliers (airline companies, service providers, airport managers) and business passengers.

Suggested Citation

  • Pierre Vialle & Olivier Epinette & Olivier Segard, 2008. "Inside the microcosm : a case study of a wireless internet hotspot," Post-Print hal-02515854, HAL.
    • Handle: RePEc:hal:journl:hal-02515854
    DOI: 10.4018/978-1-59904-851-2.ch022
    as

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