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Les suremballages : des emballages superflus pour les consommateurs ?

Author

Listed:
  • Elisa Monnot

    (THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique)

  • Fanny Reniou

    (RMS - Reims Management School)

Abstract

Within the current context of the Grenelle Environment Round Table, French government advocates source reduc- tion strategies for over-packaging. But, companies wonder about their impact on consumers. Thanks to video recorded observations and interviews with consumers, this paper aims at examining their practices of purchase, storage and destruction of over-packaging and their beliefs towards them. The findings reveal that over-packaging, which can be unnoticed, is questioned by some consumers. The results allow us to evaluate over-packaging's perceived usefulness according to six criteria for four profiles of consumers and to propose managerial recommendations in terms of over- packaging removal by adapting products, communication as well as distribution.

Suggested Citation

  • Elisa Monnot & Fanny Reniou, 2012. "Les suremballages : des emballages superflus pour les consommateurs ?," Post-Print hal-02424259, HAL.
  • Handle: RePEc:hal:journl:hal-02424259
    DOI: 10.7193/DM.065.31.44
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    Cited by:

    1. Leila Elgaaïed-Gambier, 2016. "Who Buys Overpackaged Grocery Products and Why? Understanding Consumers’ Reactions to Overpackaging in the Food Sector," Journal of Business Ethics, Springer, vol. 135(4), pages 683-698, June.
    2. Elisa Monnot & Fanny Reniou & Aurélien Rouquet, 2014. "Waste recycling: a characterization of logistics used by consumers [Le tri des déchets ménagers : une caractérisation des logistiques déployées par les consommateurs]," Post-Print hal-01123407, HAL.

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