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Diversité des approches des PME agro-alimentaires bretonnes à l'exportation

Author

Listed:
  • Philippe Ruffio

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Aline Audemard

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Nadège Clapham

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Clotilde Croixmarie

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Ingrid Daniel

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Anne Lécaille

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Claire Lochet

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Gaëlle Rozé

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

Abstract

Dans un contexte de saturation des marchés, de concurrence accrue sur le marché intérieur et de libéralisation des échanges, l'exportation soulève un intérêt stratégique croissant dans le secteur agro-alimentaire et ne concerne pas seulement les grands groupes industriels. L'exportation est devenue une orientation créatrice de valeur ajoutée, en particulier dans la seconde transformation, et contribue de façon importante à la balance commerciale française.

Suggested Citation

  • Philippe Ruffio & Aline Audemard & Nadège Clapham & Clotilde Croixmarie & Ingrid Daniel & Anne Lécaille & Claire Lochet & Gaëlle Rozé, 1999. "Diversité des approches des PME agro-alimentaires bretonnes à l'exportation," Post-Print hal-02381905, HAL.
    • Handle: RePEc:hal:journl:hal-02381905
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    Keywords

    IAA; Exportation;

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