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Les mutations de la grande distribution : de nouveaux partenariats actifs pour les entreprises agroalimentaires

Author

Listed:
  • Stéphane Gouin

    (SMART-LERECO - Structures et Marché Agricoles, Ressources et Territoires - INRA - Institut National de la Recherche Agronomique - AGROCAMPUS OUEST)

Abstract

L'article s'articulera autour de trois parties. Après avoir exposé l'évolution historique de la grande distribution et ses nouveaux concepts, nous analyserons, dans une seconde partie, les modalités de partenariat entre les IAA et la grande distribution ainsi que les nouveaux rapports entre ces deux acteurs dans la recherche de gains de productivité. Une troisième partie sera consacrée à l'évolution des relations commerciales entre les IAA bretonnes et les deux enseignes Leclerc et Intermarché.

Suggested Citation

  • Stéphane Gouin, 2001. "Les mutations de la grande distribution : de nouveaux partenariats actifs pour les entreprises agroalimentaires," Post-Print hal-02360565, HAL.
    • Handle: RePEc:hal:journl:hal-02360565
    as

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