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L'aliment de demain : vers quelles tendances ?

Author

Listed:
  • Stéphane Gouin

    (SMART-LERECO - Structures et Marché Agricoles, Ressources et Territoires - INRA - Institut National de la Recherche Agronomique - AGROCAMPUS OUEST)

Abstract

L'évolution de la consommation alimentaire est marquée ces dernières années par le passage d'une logique de marché à une logique de clientèle, donnant lieu à une véritable débanalisation des produits et une cible de consommateurs plus composite. Celle-ci s'effectue pour enrayer une part des dépenses de consommation alimentaires qui est chaque année en régression contrairement aux autres postes budgétaires (20 % des dépenses budgétaires en valeur relative en 2000, 15,6 % en 2005, 14,4 % prévus en 2010). Cette situation pousse les industriels à incorporer davantage de service aux produits sur des créneaux émergents ; nutritionnels, fonctionnels et de service. :

Suggested Citation

  • Stéphane Gouin, 2005. "L'aliment de demain : vers quelles tendances ?," Post-Print hal-02360539, HAL.
    • Handle: RePEc:hal:journl:hal-02360539
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    Keywords

    CONSOMMATION ALIMENTAIRE;

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