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Is 'Cooperative' a Plus factor in market communication ? A franco-Swedish Comparative study of consumer perceptions

Author

Listed:
  • Jerker Nilsson

    (SLU - Swedish University of Agricultural Sciences = Sveriges lantbruksuniversitet)

  • Philippe Ruffio

    (AGROCAMPUS OUEST)

  • Stéphane Gouin

    (Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique, AGROCAMPUS OUEST)

  • . Swedish University of Agricultural Sciences

    (SLU - Swedish University of Agricultural Sciences = Sveriges lantbruksuniversitet)

  • . The Royal Veterinary And Agricultural University

    (KVL - Royal Veterinary and Agricultural University = Kongelige Veterinær- og Landbohøjskole)

Abstract

While what might be termed ethical or 'civic' consumption is no longer reserved to a few isolated eccentrics, the aim of this paper is to set out some first thoughts on the wellfoundedness of developing market communication for agricultural cooperatives based on their specific form of organisation. Based on a consumer suruey conducted jointly in France and Sweden, it sets out to appraise consumer knowledge of and interest in cooperative firms and their activities and to get a clear picture of the image consumers have of these organisations. We first describe the general framework for the study (part 1), then the method employed {part 2). We then set out the results (part 3) and interpret them (part 4).

Suggested Citation

  • Jerker Nilsson & Philippe Ruffio & Stéphane Gouin & . Swedish University of Agricultural Sciences & . The Royal Veterinary And Agricultural University, 2004. "Is 'Cooperative' a Plus factor in market communication ? A franco-Swedish Comparative study of consumer perceptions," Post-Print hal-02338195, HAL.
    • Handle: RePEc:hal:journl:hal-02338195
    Note: View the original document on HAL open archive server: https://hal.science/hal-02338195
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