Piloting territorial tourism in Morocco Proposal for a tourism index for the destination Fez[Pilotage de la touristicité territoriale au Maroc Proposition d'un indice de touriscticité pour la destination Fès]

Both domestically and internationally, tourist destinations are under great pressure to make their attractiveness more effective and their performance more sustainable. This is all the more true since the current context is more marked by the crisis in the tourism sector, increased competition and profound changes in tourism supply and demand. As a result, each tourist territory has an obvious challenge in terms of competitiveness, as tourism professionals must develop strategies capable of building and maintaining profitable positions (Bartikowski, 2008). This requires a reinvented piloting of its permanence, here approached by the touristic nature of their area of competence. Thus, the current problem for destinations is no longer to respond to the market but to do better than the competition. Indeed, tourism must be analysed in terms of the relationship between competitiveness and the supply of tourist attractions, but also in terms of the relationship between competitiveness and the ability of stakeholders in the destination territory to cooperate.