IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02313352.html
   My bibliography  Save this paper

Videography in Consumer Research : Visions for a Method on the Rise

Author

Listed:
  • Kristine de Valck

    (HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Joonas Rokka

    (Helsinki School of Economics)

  • Joel Hietanen

    (Helsinki School of Economics)

Abstract

Consumer researchers increasingly adopt the method of videography to study consumers and markets. In this paper we discuss how theory and practice in documentary film and visual ethnography may strengthen the use of this method. We test our insights on a videography about the paintball marketplace culture.

Suggested Citation

  • Kristine de Valck & Joonas Rokka & Joel Hietanen, 2009. "Videography in Consumer Research : Visions for a Method on the Rise," Post-Print hal-02313352, HAL.
    • Handle: RePEc:hal:journl:hal-02313352
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Agnieszka Kurczewska & Paula Kyrö & Aarni Moisala, 2016. "Drawing the Boundaries between the Different Phases of Opportunity Processes," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(04), pages 349-390, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02313352. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.