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Introduction: Social media marketing and luxury brands

Author

Listed:
  • Michel Phan

    (EM - EMLyon Business School)

  • Seong-Yeon Park

Abstract

This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.

Suggested Citation

  • Michel Phan & Seong-Yeon Park, 2014. "Introduction: Social media marketing and luxury brands," Post-Print hal-02313199, HAL.
    • Handle: RePEc:hal:journl:hal-02313199
    as

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    Cited by:

    1. Christel de Lassus & Maria Mercanti-Guérin, 2019. "Defending a brand's luxury positioning thanks to its brand champion: the key role of the art director on instagram [Défendre le positionnement luxe d'une marque grâce à son champion de marque: le r," Post-Print hal-02317551, HAL.
    2. Ko, Eunju & Phau, Ian & Aiello, Gaetano, 2016. "Luxury brand strategies and customer experiences: Contributions to theory and practice," Journal of Business Research, Elsevier, vol. 69(12), pages 5749-5752.
    3. Cao, Dongmei & Meadows, Maureen & Wong, Donna & Xia, Senmao, 2021. "Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context," Journal of Business Research, Elsevier, vol. 122(C), pages 835-846.

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