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Cracking the Code of Mass Customization

Author

Listed:
  • Fabrizio Salvador

    (EM - EMLyon Business School)

  • de Holan Pablo Martin
  • Franck Piller

Abstract

Most companies can benefit from mass customization, yet few do. The key is to think of it as a process for aligning a business with its customers' needs.

Suggested Citation

  • Fabrizio Salvador & de Holan Pablo Martin & Franck Piller, 2009. "Cracking the Code of Mass Customization," Post-Print hal-02312930, HAL.
    • Handle: RePEc:hal:journl:hal-02312930
    as

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    Citations

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    Cited by:

    1. Wang, Shuai & Ma, Shuang, 2023. "Is product customization always beneficial in the context of C2M platforms? A signaling theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    2. Teichmann, Karin & Scholl-Grissemann, Ursula & Stokburger-Sauer, Nicola E., 2016. "The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 15-30.
    3. Turner, Frances & Merle, Aurélie & Gotteland, David, 2020. "Enhancing consumer value of the co-design experience in mass customization," Journal of Business Research, Elsevier, vol. 117(C), pages 473-483.
    4. Qi, Yinan & Mao, Zhigang & Zhang, Min & Guo, Hangfei, 2020. "Manufacturing practices and servitization: The role of mass customization and product innovation capabilities," International Journal of Production Economics, Elsevier, vol. 228(C).
    5. Ye Yan & Suraksha Gupta & Klaus Schoefer & Tana Licsandru, 2020. "A Review of E-mass Customization as a Branding Strategy," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 215-223, August.
    6. Cynthia dos Santos Hentschke & Carlos Torres Formoso & Marcia Elisa Echeveste, 2020. "A Customer Integration Framework for the Development of Mass Customised Housing Projects," Sustainability, MDPI, vol. 12(21), pages 1-26, October.
    7. Nagarajan Sethuraman & Ali K. Parlaktürk & Jayashankar M. Swaminathan, 2023. "Personal fabrication as an operational strategy: Value of delegating production to customer using 3D printing," Production and Operations Management, Production and Operations Management Society, vol. 32(7), pages 2362-2375, July.
    8. Anna S. Cui & Fang Wu, 2016. "Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 516-538, July.
    9. Shao, Xiao-Feng, 2020. "What is the right production strategy for horizontally differentiated product: Standardization or mass customization?," International Journal of Production Economics, Elsevier, vol. 223(C).
    10. Gedas Baranauskas & Agota Giedrė Raišienė & Renata Korsakienė, 2020. "Mapping the Scientific Research on Mass Customization Domain: A Critical Review and Bibliometric Analysis," JRFM, MDPI, vol. 13(9), pages 1-20, September.
    11. Minzhe Yi & Zihao Huang & Yuxiang Yu, 2022. "Creating a Sustainable E-Commerce Environment: The Impact of Product Configurator Interaction Design on Consumer Personalized Customization Experience," Sustainability, MDPI, vol. 14(23), pages 1-23, November.
    12. Pablo Jimenez-Moreno, 2021. "Mass Customisation for Zero-Energy Housing," Sustainability, MDPI, vol. 13(10), pages 1-24, May.
    13. Stéphanie Bouchard & Sébastien Gamache & Georges Abdulnour, 2023. "Operationalizing Mass Customization in Manufacturing SMEs—A Systematic Literature Review," Sustainability, MDPI, vol. 15(4), pages 1-21, February.
    14. Rayna, Thierry & Striukova, Ludmila, 2021. "Assessing the effect of 3D printing technologies on entrepreneurship: An exploratory study," Technological Forecasting and Social Change, Elsevier, vol. 164(C).
    15. Stephan Hankammer & Robin Kleer & Frank T. Piller, 2021. "Sustainability nudges in the context of customer co-design for consumer electronics," Journal of Business Economics, Springer, vol. 91(6), pages 897-933, August.
    16. Thierry Rayna & Ludmila Striukova, 2021. "Assessing the effect of 3D printing technologies on entrepreneurship [Évaluer l'effet des technologies d'impression 3D sur l'entrepreneuriat]," Post-Print hal-04096075, HAL.
    17. Sassanelli, Claudio & Pacheco, Diego A. de J., 2024. "The impact of the internet of things on the perceived quality and customer involvement of smart product-service systems," Technological Forecasting and Social Change, Elsevier, vol. 198(C).

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