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L'évolution de la modélisation du comportement d'achat industriel : Panorama des nouveaux courants de recherche

Author

Listed:
  • Bernard Cova

    (ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris)

  • Robert Salle

    (EM - EMLyon Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Bernard Cova & Robert Salle, 1992. "L'évolution de la modélisation du comportement d'achat industriel : Panorama des nouveaux courants de recherche," Post-Print hal-02312852, HAL.
    • Handle: RePEc:hal:journl:hal-02312852
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    Cited by:

    1. Nathalie Touratier-Muller & Karim Machat & Jacques Jaussaud, 2023. "Government measures to reduce CO2 emissions in freight transport: What are the impacts on SMEs? [Dispositifs gouvernementaux visant la réduction des émissions CO2 dans le transport de fret : quels ," Post-Print hal-03691089, HAL.

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