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Communiquer en temps de crise

Author

Listed:
  • Martine Brasseur

    (AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

  • Bernard Forgues

Abstract

Comment le laboratoire Johnson et Johnson a t-il pu sortir indemne du scandale suscité par l'empoisonnement criminel de son médicament le Tylénol? Pourquoi Perrier ne s'est-il, en revanche, jamais relevé d'une pollution bénigne de ses bouteilles par des traces de benzène? Ces entreprises ont eu à faire face à des situations de crise grave et s'en sont sorties plus ou moins bien. Les auteurs, après s'être interrogés sur la perception du risque par le public, démontrent ici, exemples à l'appui, l'importance de la communication en temps de crise. Et donnent un certain nombre de règles à respecter pour communiquer efficacement et réduire l'impact négatif pour l'entreprise confrontée à de tels événements.

Suggested Citation

  • Martine Brasseur & Bernard Forgues, 2002. "Communiquer en temps de crise," Post-Print hal-02312803, HAL.
    • Handle: RePEc:hal:journl:hal-02312803
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    Cited by:

    1. Déjean, Frédérique, 2004. "Contribution à l'étude de l'investissement socialement responsable : Les stratégies de légitimation des sociétés de gestion," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/10473 edited by Colasse, Bernard.
    2. Frédérique Déjean, 2006. "La création du marché de l’ISR en France : logique d’offre et stratégie de communication," Revue d'Économie Financière, Programme National Persée, vol. 85(4), pages 273-284.

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