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Dynamique des marchés et veille stratégique

Author

Listed:
  • Roland Calori

    (EM - EMLyon Business School)

  • Tugrul Atamer

    (EM - EMLyon Business School)

  • Paul Laurent

    (EM - EMLyon Business School)

Abstract

This article presents a model of market dynamics which is being empirically tested. Market structural analysis, then historical and prospective analysis are used to identify the variables which interact in major changes of the market system on four dimensions : « context », « strategies », « structure » and « value ». Based on system analysis, this model is cross fertilizing several disciplines : industrial economics and history, marketing, business strategy and prospective. At the firm's SBU leve! can be used to give direction to the strategic environment scanning system and make it more effective.

Suggested Citation

  • Roland Calori & Tugrul Atamer & Paul Laurent, 1988. "Dynamique des marchés et veille stratégique," Post-Print hal-02312738, HAL.
    • Handle: RePEc:hal:journl:hal-02312738
    DOI: 10.3406/rei.1988.2237
    as

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