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Les modèles linéaires hiérarchiques : 2. une méthode privilégiée d'analyse des données collectées par policy capturing

Author

Listed:
  • Jean-Luc Arrègle

    (EDHEC - EDHEC Business School - UCL - Université catholique de Lille)

  • Wolfgang Ulaga

    (EDHEC - EDHEC Business School - UCL - Université catholique de Lille)

Abstract

Cet article pédagogique présente l'utilisation des modèles linéaires hiérarchiques comme technique d'analyse de données collectées par policy capturing. Les principes généraux de la policy capturing sont présentés avant de s'intéresser plus en détail à l'analyse avec les modèles linéaires hiérarchiques des données ainsi collectées. L'article présente ainsi un exemple d'utilisation des modèles linéaires hiérarchiques présentés dans ce même numéro.

Suggested Citation

  • Jean-Luc Arrègle & Wolfgang Ulaga, 2003. "Les modèles linéaires hiérarchiques : 2. une méthode privilégiée d'analyse des données collectées par policy capturing," Post-Print hal-02312690, HAL.
    • Handle: RePEc:hal:journl:hal-02312690
    DOI: 10.3917/mana.061.0029
    as

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