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Bla-bla-bla: video chat service on the Internet – a market feasibility study

Author

Listed:
  • Adam Lindgreen

    (TU/e - Eindhoven University of Technology [Eindhoven])

  • Michael Antioco

    (TU/e - Eindhoven University of Technology [Eindhoven])

  • Martin Wetzels

    (TU/e - Eindhoven University of Technology [Eindhoven])

Abstract

The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The paper consists of a market feasibility study evaluating the potential commercialisation of a software program that enables the "cutting away" of the chatters from the original background filmed by the Web cam, and later re-integrates them into a new background. The software program could, therefore, be interesting for advertising companies.

Suggested Citation

  • Adam Lindgreen & Michael Antioco & Martin Wetzels, 2004. "Bla-bla-bla: video chat service on the Internet – a market feasibility study," Post-Print hal-02312528, HAL.
    • Handle: RePEc:hal:journl:hal-02312528
    DOI: 10.1108/13522750410512859
    as

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