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Organizational antecedents to and consequences of service business orientations in manufacturing companies

Author

Listed:
  • Michael Antioco

    (IÉSEG School Of Management [Puteaux])

  • Rudy Moenaert

    (Tilburg University [Tilburg] - Netspar)

  • Adam Lindgreen

    (HUBS - Hull University Business School - University of Hull [United Kingdom])

  • Martin Wetzels

    (Maastricht University [Maastricht])

Abstract

The article discusses the service orientations of manufacturing companies, examining the impact on relative product sales and service volumes of service in support of clients' actions (SSC) and service in support of the product (SSP). Relative product sales are leveraged by SSC, the authors indicate, while SSP creates service volume. Other topics include the effects of organizational parameters, the deployment of organizational resources, and the manner in which organizational support influences service business orientations

Suggested Citation

  • Michael Antioco & Rudy Moenaert & Adam Lindgreen & Martin Wetzels, 2008. "Organizational antecedents to and consequences of service business orientations in manufacturing companies," Post-Print hal-02312526, HAL.
    • Handle: RePEc:hal:journl:hal-02312526
    DOI: 10.1007/s11747-008-0085-1
    as

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