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Vente de solutions et marketing de projet: une même recherche d'intimité client pour une construction conjointe de l'offre et de la demande

Author

Listed:
  • Frank Azimont

    (EM - EMLyon Business School)

  • Bernard Cova

    (ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris)

  • Robert Salle

    (EM - EMLyon Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Frank Azimont & Bernard Cova & Robert Salle, 1999. "Vente de solutions et marketing de projet: une même recherche d'intimité client pour une construction conjointe de l'offre et de la demande," Post-Print hal-02311718, HAL.
    • Handle: RePEc:hal:journl:hal-02311718
    as

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