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La| pensée bricoleuse ou le bonheur des signes : ce que le marketing doit à Jean-Maries Floch

Author

Listed:
  • Benoît Heilbrunn

    (EM - EMLyon Business School)

  • Patrick Hetzel

Abstract

Les apports de Jean-Marie Floch au Marketing sont nombreux. Cet article tâche de montrer combien les voies et pistes de recherche qu'il a initiées ont été fructueuses pour l'ensemble de la communauté marketing et sont d'un recours très fréquent pour aborder les questions de signification.

Suggested Citation

  • Benoît Heilbrunn & Patrick Hetzel, 2003. "La| pensée bricoleuse ou le bonheur des signes : ce que le marketing doit à Jean-Maries Floch," Post-Print hal-02311641, HAL.
    • Handle: RePEc:hal:journl:hal-02311641
    as

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