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Relationships between producer and food retailer : Contractualisations, margin policies and product enhancement in the fishing sector:

Author

Listed:
  • Stéphane Gouin

    (Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique, AGROCAMPUS OUEST)

  • Erwan Charles

    (UBO - Université de Brest)

  • Jean-Pierre Boude

    (Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique, AGROCAMPUS OUEST)

  • . International Institute of Fisheries Economics And Trade

    (IIFET - International Institute of Fisheries Economics and Trade)

Abstract

This study presents first of new involvement of the retailing industry in the fishing sector. It based its conclusions on two series of qualitative surveys jointly conducted by retail chains. The aim of the first qualitative survey, conducted in national and regional purchase centrals, was to identify and understand the procurement mechanisms applied by retail chains to seafoods and the marketing policies implemented and applied to their members. The second qualitative survey involved retail stores and tried to match the marketing mix of non-industrial fisheries produce with retail store commercial applications.

Suggested Citation

  • Stéphane Gouin & Erwan Charles & Jean-Pierre Boude & . International Institute of Fisheries Economics And Trade, 2004. "Relationships between producer and food retailer : Contractualisations, margin policies and product enhancement in the fishing sector:," Post-Print hal-02311414, HAL.
    • Handle: RePEc:hal:journl:hal-02311414
    Note: View the original document on HAL open archive server: https://hal.science/hal-02311414
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