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Quand le consommateur devient commerçant : motivations, production d’expérience et perspectives

Author

Listed:
  • Nathalie Lemaitre
  • Virginie de Barnier

    (AMU - Aix Marseille Université)

Abstract

When consumers become merchants: motivations, experience production and prospects This research examines the motivations for second-hand sales between consumers (C to C). Three studies (focus group, semi-structured interviews and questionnaires) show that economic motivations are not the only ones and that motivations linked to giving sense to the second-hand sales supplant the financial aspect: the desire to oppose the consumerist society (protesting dimension), to find pleasure in the exchange (recreational dimension) and to extend the life of objects (generative dimension). Internet is preferred when the economic dimension prevails, while car boot sales respond to recreational, protesting and generative motivations.

Suggested Citation

  • Nathalie Lemaitre & Virginie de Barnier, 2015. "Quand le consommateur devient commerçant : motivations, production d’expérience et perspectives," Post-Print hal-02310360, HAL.
    • Handle: RePEc:hal:journl:hal-02310360
    DOI: 10.7193/DM.078.11.28
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    Cited by:

    1. Pedro Hinojo & David Suárez & Begoña García-Mariñoso, 2022. "Drivers of Consumer Participation in Online Second-Hand Transactions," Sustainability, MDPI, vol. 14(7), pages 1-13, April.

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