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Global Operations Strategy : Fundamentals and Practice

Author

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  • Yeming Gong

    (EM - EMLyon Business School)

Abstract

While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.

Suggested Citation

  • Yeming Gong, 2013. "Global Operations Strategy : Fundamentals and Practice," Post-Print hal-02298186, HAL.
    • Handle: RePEc:hal:journl:hal-02298186
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    Cited by:

    1. Gong, Yeming & Liu, Jiawen & Zhu, Joe, 2019. "When to increase firms’ sustainable operations for efficiency? A data envelopment analysis in the retailing industry," European Journal of Operational Research, Elsevier, vol. 277(3), pages 1010-1026.
    2. Tang, Ailie K.Y. & Lai, Kee-hung & Cheng, T.C.E., 2016. "A Multi-research-method approach to studying environmental sustainability in retail operations," International Journal of Production Economics, Elsevier, vol. 171(P3), pages 394-404.
    3. Liu, Jiawen & Gong, Yeming (Yale) & Zhu, Joe & Zhang, Jinlong, 2018. "A DEA-based approach for competitive environment analysis in global operations strategies," International Journal of Production Economics, Elsevier, vol. 203(C), pages 110-123.
    4. Li Su & Hojin Jung & Mingzhuo Yang, 2023. "Does a Lingua Franca matter in bilateral international trade?," International Studies of Economics, John Wiley & Sons, vol. 18(1), pages 80-96, March.
    5. Ma, Peng & Gong, Yeming & Mirchandani, Prakash, 2020. "Trade-in for remanufactured products: Pricing with double reference effects," International Journal of Production Economics, Elsevier, vol. 230(C).

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