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Consumer Kids : how big business is grooming our children for profit

Author

Listed:
  • Agnès Nairn

    (EM - EMLyon Business School)

  • Ed Mayo

Abstract

This book will shock you. "Consumer Kids" shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities. It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy. This hard-hitting expose is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.

Suggested Citation

  • Agnès Nairn & Ed Mayo, 2009. "Consumer Kids : how big business is grooming our children for profit," Post-Print hal-02298120, HAL.
    • Handle: RePEc:hal:journl:hal-02298120
    as

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    Cited by:

    1. H.M.W.M. Herath & A.G.K Kapilarathana, 2019. "The Impact of Television Advertising on Children Buying Behaviour in Chocolate Market Sri Lanka," International Journal of Social and Administrative Sciences, Asian Economic and Social Society, vol. 4(2), pages 129-140, June.
    2. Li, Mimi & Chen, Yuhao & Wang, Jingqiang & Liu, Tingting, 2020. "Children's attention toward cartoon executed photos," Annals of Tourism Research, Elsevier, vol. 80(C).

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