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Creativity at work : the production of work for sale by brand ambassadors

Author

Listed:
  • Guillaume Dumont

    (UAB - Universitat Autònoma de Barcelona = Autonomous University of Barcelona = Universidad Autónoma de Barcelona)

Abstract

Creative work has emerged at the core of the new economy and is primarily studied in the art and the media, music and advertising business. This article presents data from an ethnographic research with professional rock climbers. It argues that the production of work for sale by these climbers is a form of creative work. The thread of the argument is twofold. First, their work is inextricably intertwined and paced with highly creative activities. Second, it is anchored in a complex system of communication aiming for the production and dissemination of experiences through media production.

Suggested Citation

  • Guillaume Dumont, 2018. "Creativity at work : the production of work for sale by brand ambassadors," Post-Print hal-02297813, HAL.
    • Handle: RePEc:hal:journl:hal-02297813
    DOI: 10.1080/17530350.2017.1403947
    as

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    Cited by:

    1. Dumont, Guillaume & Ots, Mart, 2020. "Social dynamics and stakeholder relationships in personal branding," Journal of Business Research, Elsevier, vol. 106(C), pages 118-128.

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