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Race in the Marketplace - Crossing Critical Boundaries

Author

Listed:
  • Guillaume D. Johnson

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Kevin D. Thomas

    (University of Texas - UTHealth - The University of Texas Health Science Center at Houston)

  • Anthony Kwame Harrison

    (Virginia Polytechnic and State University - Virginia Polytechnic and State University)

  • Sonya A. Grier

    (AU - American University Washington D.C.)

Abstract

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.

Suggested Citation

  • Guillaume D. Johnson & Kevin D. Thomas & Anthony Kwame Harrison & Sonya A. Grier, 2019. "Race in the Marketplace - Crossing Critical Boundaries," Post-Print hal-02290001, HAL.
    • Handle: RePEc:hal:journl:hal-02290001
    as

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    Citations

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    Cited by:

    1. Terri Friedline & Zibei Chen, 2021. "Digital redlining and the fintech marketplace: Evidence from US zip codes," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(2), pages 366-388, June.
    2. Tonya Williams Bradford & Vanessa Gail Perry, 2021. "Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey," Marketing Letters, Springer, vol. 32(3), pages 299-306, September.
    3. Podoshen, Jeffrey S. & Ekpo, Akon E. & Abiru, Oluwatoniloba “Toni”, 2021. "Diversity, tokenism, and comic books: Crafting better strategies," Business Horizons, Elsevier, vol. 64(1), pages 131-140.
    4. Sonya A Grier & David Crockett & Guillaume D Johnson & Kevin D Thomas & Tonya Williams Bradford, 2023. "Race In Consumer Research: Past, Present, And Future," Post-Print hal-04200003, HAL.

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