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Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers

Author

Listed:
  • Pascale Ezan

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Mathilde Gollety

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

  • Valérie Hemar-Nicolas

    (RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

Abstract

On the basis of knowledge acquired in psychology, this work aims to reflect on the sources of graphic language and how this language can be mobilized in research on child consumers. It provides a methodological framework and legitimizes the use of graphic language by suggesting three ways of structuring data collection (guided drawing, oriented drawing, free drawing) and two techniques for analyzing the corpus according to the research objectives.

Suggested Citation

  • Pascale Ezan & Mathilde Gollety & Valérie Hemar-Nicolas, 2015. "Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers," Post-Print hal-02180673, HAL.
    • Handle: RePEc:hal:journl:hal-02180673
    DOI: 10.1177/2051570715577942
    as

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    Cited by:

    1. Reifurth, Katherine R.N. & Wear, Henry T. & Heere, Bob, 2020. "Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team," Sport Management Review, Elsevier, vol. 23(3), pages 428-442.

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