IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02172636.html
   My bibliography  Save this paper

A study of the effects of affect and stereotypical beliefs associated to the country of origin of a product on its evaluation by consumers, through the lens of the stereotype content model
[Etude des effets de l'affect et des croyances stéréotypiques associés au pays d'origine d'un produit sur son évaluation par les consommateurs, à l'aide du modèle du contenu des stéréotypes]

Author

Listed:
  • Renaud Frazer

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

This research builds on the stereotype content model and on the construal level theory to analyze a product's country-of-origin effects on its evaluation by consumers. Results of our experiment show more favorable evaluations for both "utilitarian" and "hedonic" products, when nationals of the country-of-origin are perceived as being competent (vs. warm). Additionally, in the case of the "utilitarian" product, chronic country affect has a direct influence on the evaluation of the utilitarian dimension of the product, only when nationals of the country-of-origin are perceived as being competent (vs. warm). In the case of the "hedonic" product, chronic country affect has a direct influence on the hedonic dimension of the product only when nationals are perceived as being warm (vs. competent).

Suggested Citation

  • Renaud Frazer, 2017. "A study of the effects of affect and stereotypical beliefs associated to the country of origin of a product on its evaluation by consumers, through the lens of the stereotype content model [Etude d," Post-Print hal-02172636, HAL.
    • Handle: RePEc:hal:journl:hal-02172636
    Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-02172636
    as

    Download full text from publisher

    File URL: https://hal.univ-lorraine.fr/hal-02172636/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kumar, Prashant & Utkarsh,, 2023. "Effects of in-store information quality and store credibility on consumer engagement in green retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    2. Jin, Zhongqi & Lynch, Richard & Attia, Samaa & Chansarkar, Bal & Gülsoy, Tanses & Lapoule, Paul & Liu, Xueyuan & Newburry, William & Nooraini, Mohamad Sheriff & Parente, Ronaldo & Purani, Keyoor & Ung, 2015. "The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status," International Business Review, Elsevier, vol. 24(3), pages 380-393.
    3. Fenfang Lin & Wai-Sum Siu, 2020. "Exploring brand management strategies in Chinese manufacturing industry," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 48-76, January.
    4. Nathaniel Boso & Paige S Carter & Jonathan Annan, 2016. "When is brand orientation a useful strategic posture?," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 363-382, July.
    5. Xuhui Wang & Frida Pacho & Jia Liu & Redempta Kajungiro, 2019. "Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge," Sustainability, MDPI, vol. 11(1), pages 1-18, January.
    6. Bernhard Swoboda & Carolina Sinning, 2021. "Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations," Management International Review, Springer, vol. 61(4), pages 563-598, August.
    7. Diamantopoulos, Adamantios & Arslanagic-Kalajdzic, Maja & Moschik, Nicole, 2020. "Are consumers' minds or hearts guiding country of origin effects? Conditioning roles of need for cognition and need for affect," Journal of Business Research, Elsevier, vol. 108(C), pages 487-495.
    8. Shijun Gao & Carola Grebitus & Karen L. DeLong, 2024. "Explaining consumer willingness to pay for country‐of‐origin labeling with ethnocentrism, country image, and product image: Examples from China's beef market," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 72(2), pages 149-166, June.
    9. Ye Sang & Heeseung Yu & Eunkyoung Han, 2022. "Understanding the Barriers to Consumer Purchasing of Zero-Waste Products," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    10. Couder, Julien & Valette-Florence, Pierre, 2024. "How do customers experience terroir? An investigation of its ability to increase brand relationship quality," Journal of Business Research, Elsevier, vol. 181(C).
    11. Chao-Chih Hung & Min-Jiun Su & Wen-Long Zhuang, 2016. "3D Experiential Marketing in International Industrial Fair," Journal of Economics and Behavioral Studies, AMH International, vol. 8(1), pages 69-78.
    12. Chao-Chih Hung & Wen-Long Zhuang, 2015. "The Effect of Exhibitors’ Brand Equity on Visitors’ Purchase Intention: Moderating Role of 3D Experiential Marketing," Information Management and Business Review, AMH International, vol. 7(2), pages 100-112.
    13. Bo Liang & Ye Wang, 2023. "Using integrated marketing communications to promote country personality via government websites," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 79-92, March.
    14. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2022. "How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China," Vision, , vol. 26(1), pages 80-89, March.
    15. Abulizi Bulibuli & Shalamujiang Maitiniyazi & Narboy Karimov, 2022. "The Effects of China’s Country-of-Origin Image on Uzbekistani Consumers’ Food Purchase Intentions," Sustainability, MDPI, vol. 14(19), pages 1-12, September.
    16. Martin Heinberg & H. Erkan Ozkaya & Markus Taube, 2016. "A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 586-607, September.
    17. Vendrell-Herrero, Ferran & Gomes, Emanuel & Collinson, Simon & Parry, Glenn & Bustinza, Oscar F., 2018. "Selling digital services abroad: How do extrinsic attributes influence foreign consumers’ purchase intentions?," International Business Review, Elsevier, vol. 27(1), pages 173-185.
    18. Zhang, Jianhong & Zhou, Chaohong & van Gorp, Désirée M. & van Witteloostuijn, Arjen, 2020. "Willingness to work for multinational enterprises from emerging countries: The case of Chinese multinational enterprises in the Netherlands," International Business Review, Elsevier, vol. 29(5).
    19. Tyrone T. Lin & Yu-Qi Yeh & Shu-Yen Hsu, 2022. "Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of-Mouth, and Customer Satisfaction on Repurchase Intentions of Safety Shoes under the Consideration of Sustainability," Sustainability, MDPI, vol. 14(24), pages 1-19, December.
    20. Hino, Hayiel, 2023. "More than just empathy: The influence of moral emotions on boycott participation regarding products sourced from politically contentious regions," International Business Review, Elsevier, vol. 32(1).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02172636. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.