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Startup Engagement as Part of the Technology Strategy Planning -How Rheinmetall Automotive Increases Innovation by Using Corporate Venturing

Author

Listed:
  • Martin Neumann
  • Dominik Hintzen
  • Andreas Riel

    (G-SCOP_CPP - Conception Produit Process - G-SCOP - Laboratoire des sciences pour la conception, l'optimisation et la production - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Gert Waldhausen
  • Heinrich Dismon

Abstract

In a fast changing environment that is affected by global megatrends, disruptive technological developments and a growing number of new market players, global tier-one suppliers to the automotive industry have to adapt their technology strategy planning by considering current trends in innovation management to maintain their prevailing leading position. This paper presents Rheinmetall Automotive's approach to adopt modern Open Innovation paradigms with a focus on outside-in innovation through Corporate Venturing. Embedded in their Technological Direction Development Process, Rheinmetall Automotive has developed a strategic model to plan startup engagement to improve the current product development and enhance further diversification. Here we describe the several steps how this company-specific strategic model was designed and what prerequisites have to be taken into account to introduce the model in a corporate context.

Suggested Citation

  • Martin Neumann & Dominik Hintzen & Andreas Riel & Gert Waldhausen & Heinrich Dismon, 2019. "Startup Engagement as Part of the Technology Strategy Planning -How Rheinmetall Automotive Increases Innovation by Using Corporate Venturing," Post-Print hal-02147818, HAL.
    • Handle: RePEc:hal:journl:hal-02147818
    DOI: 10.1007/978-3-030-28005-5_58
    Note: View the original document on HAL open archive server: https://hal.science/hal-02147818
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    References listed on IDEAS

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    1. Kohler, Thomas, 2016. "Corporate accelerators: Building bridges between corporations and startups," Business Horizons, Elsevier, vol. 59(3), pages 347-357.
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    Cited by:

    1. Steven Rottmann, 2019. "Corporate Venturing Evaluation: How Start-Up Performance is Measured in Corporate Venturing During the Collaboration Phase," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 5(2), pages 185-199.

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