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Quelles configurations pour les Business Model du Big Data ?

Author

Listed:
  • Soumaya Bouafia
  • Jacques Jaussaud

    (CATT - Centre d'Analyse Théorique et de Traitement des données économiques - UPPA - Université de Pau et des Pays de l'Adour)

Abstract

L'intérêt porté au Big Data est aujourd'hui considérable. La littérature, académique comme professionnelle, annonce un potentiel important et de nouvelles sources de profits. Paradoxalement, peu de travaux ont été consacrés à l'aspect business de ces données massives. Cette contribution s'efforce d'explorer les business model du Big Data. Nous avons pour cela réalisé un travail empirique basé sur des études de cas, nous conduisant à l'identification de cinq catégories de modèles d'affaires liées en premier lieu à la finalité d'usage du projet Big Data.

Suggested Citation

  • Soumaya Bouafia & Jacques Jaussaud, 2019. "Quelles configurations pour les Business Model du Big Data ?," Post-Print hal-02140255, HAL.
    • Handle: RePEc:hal:journl:hal-02140255
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