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Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge

Author

Listed:
  • Robin de Cock
  • Johan Bruneel

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Annelies Bobelyn

Abstract

Most growth‐oriented ventures make extensive use of venture experimentation, popularized by the lean start‐up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple‐case study method, we investigate how growth‐oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.

Suggested Citation

  • Robin de Cock & Johan Bruneel & Annelies Bobelyn, 2019. "Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge," Post-Print hal-02111482, HAL.
  • Handle: RePEc:hal:journl:hal-02111482
    DOI: 10.1111/jsbm.12506
    as

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    Cited by:

    1. Chengbin Wang & Min Dai & Yongyan Fang & Chuanfeng Liu, 2022. "Ideas and methods of lean and agile startup in the VUCA Era," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1527-1544, December.
    2. Atzmon, Morane Batya & Vanderstraeten, Johanna & Albers, Sascha, 2022. "Small-firm growth-enabling capabilities: A framework for young technology-based firms," Technovation, Elsevier, vol. 117(C).
    3. Cosenz, Federico & Bivona, Enzo, 2021. "Fostering growth patterns of SMEs through business model innovation. A tailored dynamic business modelling approach," Journal of Business Research, Elsevier, vol. 130(C), pages 658-669.
    4. De Cock, Robin & Andries, Petra & Clarysse, Bart, 2021. "How founder characteristics imprint ventures’ internationalization processes: The role of international experience and cognitive beliefs," Journal of World Business, Elsevier, vol. 56(3).

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