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La réflexivité du chercheur en comportement du consommateur: une attitude responsable

Author

Listed:
  • Angélique Rodhain

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Aurélie Dehling

    (Université Lille Nord de France (COMUE))

  • Virginie Silhouette-Dercourt

    (UP13 - Université Paris 13)

Abstract

À partir du récit de vie des trois auteures, l'objectif de cet article consiste à adopter une attitude réflexive afin d'explorer le rôle de la subjectivité dans le processus de recherche. L'analyse des discours fait apparaître que les trois chercheuses ont tout à fait conscience de la porosité de la frontière entre leur vie personnelle et leur recherche. En quête de cohérence, elles identifient leur histoire de vie et leur recherche à leur système de valeurs. C'est alors que la dimension politique de leur travail apparaît avec force dans les discours. En outre, les récits de vie ont montré combien les émotions sont au cœur du processus de recherche, notamment pendant la collecte de données qualitatives.

Suggested Citation

  • Angélique Rodhain & Aurélie Dehling & Virginie Silhouette-Dercourt, 2016. "La réflexivité du chercheur en comportement du consommateur: une attitude responsable," Post-Print hal-02082786, HAL.
    • Handle: RePEc:hal:journl:hal-02082786
    as

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    Cited by:

    1. Angélique Rodhain & Anaëlle Fargier, 2020. "Le choix du collège : vers un empowerment de la famille ?," Post-Print hal-03085419, HAL.

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