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Pour Noël, je veux…Il faut dire je voudrais : la place de la liste de cadeaux dans l’expérience de Noël

Author

Listed:
  • Pascale Ezan

    (ESC Rouen, UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Claire Roederer

    (EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

Abstract

Working with an analysis grid based on the notion of experience, this contribution aims to highlight how Christmas consolidates learning skills of young consumers. In this context, the list of presents sent to Santa Claus reflect the knowledge and expertise of children in the field of consumption. The list can be understood as a stage in an experiential process whereby information received by children all year long is structured and then reformulated in a list that clearly expresses their decisions.

Suggested Citation

  • Pascale Ezan & Claire Roederer, 2006. "Pour Noël, je veux…Il faut dire je voudrais : la place de la liste de cadeaux dans l’expérience de Noël," Post-Print hal-02075709, HAL.
    • Handle: RePEc:hal:journl:hal-02075709
    as

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