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The Impact of Retailing in the Consumer Experiences of young Collectors : Using visual ethnography
[Impact du point de vente sur les expériences de collection des enfants : une illustration par l’ethnographie visuelle]

Author

Listed:
  • Pascale Ezan

    (UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Collecting is a very frequent way to consume products for children. To take into account this towards objects, retailing sector adopts many methods to present their goods in their shops. Moreover, some salesmen create a "social "atmosphere. The aim of this research is to show, thanks to a visual analysis, the current strategies used to sell collectibles.

Suggested Citation

  • Pascale Ezan, 2006. "The Impact of Retailing in the Consumer Experiences of young Collectors : Using visual ethnography [Impact du point de vente sur les expériences de collection des enfants : une illustration par l’e," Post-Print hal-02073662, HAL.
    • Handle: RePEc:hal:journl:hal-02073662
    as

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