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Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis

Author

Listed:
  • Tibor Mandják

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Alexandre Lavissière

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Julian Hofmann

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Yann Bouchery

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Mary-Catherine Lavissière

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Olivier Faury

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Romain Sohier

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

Abstract

This paper aims at a systematic analysis of previous academic research on port marketing. First, we posit that port marketing is multidisciplinary by essence, and we analyze whether our assumption is reflected in the academic literature. Second, this paper aims at identifying the theoretical foundations of port marketing in the academic literature.With these two objectives in mind,we first conduct a large systematic literature review, and we identify 369 relevant academic publications over the last 40 years. Second, we implement an automated content analysis – a lexicometric analysis – on the 369 identified articles dealing with port- and marketing- related topics to analyze whether a conceptual field linking port and marketing appears in the literature. Despite the large existing academic research dealing with port marketing, our results do not confirm the expected multidisciplinary embodiment of port marketing (e.g., involving combined work done by researchers from both (per se) independent fields). Hence, considering (theoretical) concepts from the domain of marketing management research might leverage further research on the value creation done by ports. Moreover, our lexicometric analysis high lights the lack of a clear theoretical foundation of port marketing as a holistic concept. We conclude in proposing a pathway towards such a framework and outline specific topics for further research to foster such a holistic port marketing concept.

Suggested Citation

  • Tibor Mandják & Alexandre Lavissière & Julian Hofmann & Yann Bouchery & Mary-Catherine Lavissière & Olivier Faury & Romain Sohier, 2019. "Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis," Post-Print hal-02062145, HAL.
  • Handle: RePEc:hal:journl:hal-02062145
    DOI: 10.1016/j.tranpol.2018.11.011
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    Citations

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    Cited by:

    1. Lavissière, Alexandre & Sohier, Romain & Lavissière, Mary C., 2020. "Transportation systems in the Arctic: A systematic literature review using textometry," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 130-146.
    2. Marco Ferretti & Ugo Fiore & Francesca Perla & Marcello Risitano & Salvatore Scognamiglio, 2022. "Deep Learning Forecasting for Supporting Terminal Operators in Port Business Development," Future Internet, MDPI, vol. 14(8), pages 1-19, July.
    3. Bai, Xiwen & Zhang, Xiunian & Li, Kevin X. & Zhou, Yaoming & Yuen, Kum Fai, 2021. "Research topics and trends in the maritime transport: A structural topic model," Transport Policy, Elsevier, vol. 102(C), pages 11-24.
    4. de Oliveira, Renan Peres & Lohmann, Gui & Oliveira, Alessandro V.M., 2022. "A systematic review of the literature on air transport networks (1973-2021)," Journal of Air Transport Management, Elsevier, vol. 103(C).
    5. Wang, Xueqin & Wong, Yiik Diew & Li, Kevin X. & Yuen, Kum Fai, 2021. "Shipping industry's sustainability communications to public in social media: A longitudinal analysis," Transport Policy, Elsevier, vol. 110(C), pages 123-134.
    6. Papaix, Claire & Eranova, Mariya & Zhou, Li, 2023. "Shared mobility research: Looking through a paradox lens," Transport Policy, Elsevier, vol. 133(C), pages 156-167.
    7. Göçer, Aysu & Özpeynirci, Özgür & Semiz, Meltem, 2022. "Logistics performance index-driven policy development: An application to Turkey," Transport Policy, Elsevier, vol. 124(C), pages 20-32.

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