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Les apports du postmodernisme à l'analyse des univers virtuels comme expérience de consommation. Cas de Second Life

Author

Listed:
  • Leila El Kamel

    (UQAM - Université du Québec à Montréal = University of Québec in Montréal)

  • Benny Rigaux-Bricmont

    (ULaval - Université Laval [Québec])

Abstract

On s'intéresse ici à la vie virtuelle des avatars de Second Life, avatars qui sont simultanément « consommés » et consommateurs. À la suite d'un cadrage théorique du tournant postmoderne, les thèmes qui émergent d'une analyse qualitative d'entretiens individuels et collectifs avec des résidents de cet univers virtuel ainsi que de l'observation non participante de blogs et forums de discussion, mettent en évidence, parfois même de façon extrême, la présence de plusieurs traits caractéristiques de la consommation postmoderne. Pour les entrepreneurs intéressés par Second Life, les résultats suggèrent une adaptation des stratégies traditionnelles à cette clientèle particulière.

Suggested Citation

  • Leila El Kamel & Benny Rigaux-Bricmont, 2011. "Les apports du postmodernisme à l'analyse des univers virtuels comme expérience de consommation. Cas de Second Life," Post-Print hal-02055304, HAL.
    • Handle: RePEc:hal:journl:hal-02055304
    DOI: 10.1177/076737011102600304
    as

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    Cited by:

    1. Alice Sohier & Romain Sohier, 2014. "Videogame : Diving in parallel worlds [Jeux vidéo : plongée au coeur des mondes parallèles]," Post-Print hal-01885803, HAL.

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