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Reconsidérer Baron et Kenny: mythes et vérités à propos de l'analyse de médiation

Author

Listed:
  • Xinshu Zhao

    (UNC)

  • John G. Lynch Jr.

    (University of Colorado [Boulder])

  • Qimei Chen

Abstract

La procédure de Baron et Kenny pour déterminer si une variable indépendante affecte une variable dépendante à travers une médiatrice est si connue qu'elle est utilisée par les auteurs et requise par les relecteurs quasi systématiquement. De nombreux projets de recherche ont été stoppés tôt dans un programme de recherche ou plus tard dans le processus de révision parce que les données n'étaient pas conformes aux critères de Baron et Kenny, empêchant ainsi l'avancement théorique. Bien que la littérature technique ait contesté certains tests de Baron et Kenny, elle n'a pas été diffusée auprès des chercheurs praticiens. Nous présentons un résumé non technique des failles de la logique de Baron et Kenny, parmi lesquelles certaines n'ont pas été évoquées auparavant. Nous proposons un arbre de décision et une procédure pas à pas pour examiner la médiation, classer ses types et interpréter les implications des conclusions dans le cadre de L'élaboration de la théorie et de recherches futures.

Suggested Citation

  • Xinshu Zhao & John G. Lynch Jr. & Qimei Chen, 2011. "Reconsidérer Baron et Kenny: mythes et vérités à propos de l'analyse de médiation," Post-Print hal-02055293, HAL.
    • Handle: RePEc:hal:journl:hal-02055293
    DOI: 10.1177/076737011102600105
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    Cited by:

    1. Hechmi Najjar & Chaker Najar, 2023. "From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 470-489, September.
    2. Mdarhri Alaoui Saâd & Noureddine Amine, 2019. "The Impact Of Power And Relationship Quality On Value Creation and Appropriation in Buyer–Supplier Relationships," Review of Marketing Science, De Gruyter, vol. 17(1), pages 47-80, June.

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