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Une comparaison empirique de la validité prédictive de la méthode de composition, de l'analyse conjointe et de l'analyse conjointe hybride

Author

Listed:
  • Lars Meyer-Waarden

    (LGC - Laboratoire de Gestion et de Cognition - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

  • Helen Zeitoun

Abstract

Cette recherche évalue l'efficacité de différentes méthodes de modélisation des préférences des consommateurs au niveau individuel : la méthode de composition (phase I et II d'ACA4 de Sawtooth Software), l'analyse conjointe traditionnelle (Conjoint Analyzer de Bretton Clark; profil complet) et l'analyse conjointe hybride (ACA4 de Sawtooth Software). Les conclusions principales sont les suivantes : dans le cas où le nombre d'attributs est inférieur à six, la validité prédictive de l'analyse conjointe hybride et de l'analyse conjointe traditionnelle (profil complet) est supérieure à celle de la méthode de composition. En revanche, la validité prédictive de l'analyse conjointe hybride est inférieure à celle de l'analyse conjointe traditionnelle (profil complet).

Suggested Citation

  • Lars Meyer-Waarden & Helen Zeitoun, 2005. "Une comparaison empirique de la validité prédictive de la méthode de composition, de l'analyse conjointe et de l'analyse conjointe hybride," Post-Print hal-02023665, HAL.
    • Handle: RePEc:hal:journl:hal-02023665
    DOI: 10.1177/076737010502000304
    as

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